Let's have some new cliches. - Samuel Goldwyn
If you distance yourself from reality and just cling to cliches about democracy find yourself a different job than analyzing politics - Hany Ghoraba
The computing field is always in need of new cliches. - Alan Perlis
The phrase "we (I) (you) simply must..." designates something that need not be done. "That goes without saying" is a red warning. "Of course" means you had best check it yourself. These small-change cliches and others like them, when read correctly, are reliable channel markers.