The phrase "we (I) (you) simply must..." designates something that need not be done. "That goes without saying" is a red warning. "Of course" means you had best check it yourself. These small-change cliches and others like them, when read correctly, are reliable channel markers.
Peace is not just the absence of conflict; peace is the creation of an environment where all can flourish regardless of race, color, creed, religion, gender, class, caste or any other social markers of difference. - Nelson Mandela