some of the first words a child learns are brand names, because they don’t have to sound them out. It becomes part of your environmental vocabulary [Whitney Curry Wimbish & , "The Binary Companion," LA Review of Books, January 22, 2015]. - Sarah Gerard
Backstory is like a flavour you can’t quite pick, lurking in the layers of a curry. You know it’s there and it enhances the flavour, but it’s intangible and fleeting. Use it sparingly! - Sandy Vaile