government is legitimate not so much because it represents the 'general will', but because its policies are, ideally and counterfactually, the result of the public deliberation of all who are concerned by the decision - Frédéric Vandenberghe
Destination is, ideally, where one should stop; and ideally, one should not stop. Practically, destination of a great man is where he wants to stop; of a common man, where he has to. The one ends with Will, the other with Reason. Morality is always pursued, never reached! - Raheel Farooq
So it comes down to scarcity, one product or service having qualities you won’t find everywhere or ideally, anywhere. It’s the job of every brand to seek that out as their standard, their stamp. - David Brier
Psychology ideally means giving soul to language and finding language for soul. - James Hillman