Business today consists in persuading crowds.
ELOQUENCE, n. The art of orally persuading fools that white is the color that it appears to be. It includes the gift of making any color appear white. - Ambrose Bierce
RACK, n. An argumentative implement formerly much used in persuading devotees of a false faith to embrace the living truth. As a call to the unconverted the rack never had any particular efficacy, and is now held in light popular esteem. - Ambrose Bierce
The only thing more difficult than persuading someone else to start having sex with you is persuading yourself to stop. - Jacob M. Appel
Truth persuades by teaching, but does not teach by persuading. - Tertullian
All good writing is persuasive writing; persuading the reader to buy what you're selling, to side with you, to believe the tales you tell. - Ramsey Isler
If you're teaching, say, physics, there's no point in persuading a student that you're right. You want to encourage them to find out what the truth is, which is probably that you're wrong. - Noam Chomsky