Any great truth can -- and eventually will -- be expressed as a cliche -- a cliche is a sure and certain way to dilute an idea. For instance, my grandmother used to say, 'The black cat is always the last one off the fence.' I have no idea what she meant, but at one time, it was undoubtedly true. - Solomon Short
Personal Brand Focus: Immediately you try to reach the masses with your brand you dilute your brand's power and falls into the average zone. You cease to be remarkable - Bernard Kelvin Clive
If knowledge is power, let's spread it as widely as possible and dilute it to deny those who would abuse it. - Stuart Aken
Don't dilute your core message burning in your spirit just to satisfy the masses - Bernard Kelvin Clive